Freelance TV Animation Project for the Milwaukee Auto Market

A still shot from my new animated car commercial promoting auto service from Milwaukee’s ADAMM new and used car dealers. I have video links for the spot at YouTube – http://youtu.be/shPajAfv8Sc and in the previous WordPress post on this blog. I created all the visuals from scratch within a 3d environment. The script and audio was provided by the ad agency. I handle freelance animation projects for the Milwaukee, Chicago Minneapolis, Eau Claire and Madison markets. Anyone interested in working with me on a future project can email me at sranderson@wi.rr.com or call 262-751-6026. Most animation spots run between $750 to $2500. Obviously, it depends on the style and content of the spot but this is a typical price range. There’s also additional samples at my YouTube channel  – http://www.youtube.com/user/StudioN51 or my website at http://www.studion51.com .

Rotator image for the new Omnisax Reusable bag line from Bright and Bold

One of 4 banner ad style rotator images for the retail website brightandbold.com. The ad promotes the new Omnisax reusable bag product line from Envirosax.

These rotators are updated on a regular basis to keep the content fresh for the retail customers visiting the site. While each rotator promotes a different product, the web banner layout elements are kept the same to maintain consistency. Fonts, color and image proportions are all checked against a graphic design template I created for the site’s rotator format. The bottom right is left open to allow the buttons to show through the image window. I’d rave about how cool these bags are but then I’d have to put a disclaimer in here about being a part owner of brightandbold.com. Ok, I own part of the company, but these really are great bags. My original Envirosax set from at least 5 years ago doesn’t show any signs of wear. Hardware store, groceries, etc., they hold up well. I only carry a couple with me but the set of 5 comes with a neat little pouch for easy storage. The new Omnisax reusable bag in the rotators is the same product with new graphics.

This is an animated commercial I did for the 2013 Auto Show Gala put on by ADAMM. If you’re interested in some of the details, I’ve posted additional information under the Digital Animation page.

Motion Graphics Animation for a Loan TV Commercial

I just completed this freelance TV animation project for an ad agency in Wisconsin. This is a reworked spot from one I did a few years ago. The motion graphics animation was originally done in SD – standard definition – so I needed to update any footage used and reformat for HD – high definition broadcast. The beach footage and the remodeling image were purchased stock items while the rest I created from scratch. It was a little hard to look through hundreds of beach video clips when I was sitting in a snow covered farmhouse studio. I used a clip that provided a nice warm sunset tone to contrast with the cooler snow colors within the spot. In the original TV animation, I had a couple envelopes with the words “bills” on them but it looked a little like cheap clipart. For the new TV commercial, I created a couple 3d ornaments with some cash skin wraps and had them consolidate into the 2 main ornaments. While the VO was pretty quick, I wanted to show a visual that conveyed a winter vacation. The 3d beach ball animation I created fit well. It bounces in at the “vacation” mark and leaves just in time to reveal the remodeling image. If time allows, I usually like to drop something in at the end that maintains the flavor of the spot. The beach ball was small enough and with a little snow, the spot wraps up nicely. I also added a couple small sound effects for the 3d beach ball I created and the loan super. The rest of the audio and VO was supplied by the ad agency.

Eye Care Facebook Banner Ad Design

Just finished this Facebook header design for an eye doctor’s business.

This is a freelance Facebook banner ad design I recently did for an eye doctor’s office. The woman in the photograph is a stock image. The winter scenes I shot right after a snow storm went through the area. The design and illustration elements I created from scratch. Snowflakes were courtesy of Zaph DIngbats.

HTML5 Rotator Animation and Web Page Redesign

An HTML5 Animation and Website redesign for Sulzer Consulting, LLC.

Just finished an HTML5 animation for a 4 page rotator for Sulzer Consulting, LLC. The HTML5 technology allows this 1008 pixel wide animation to load really fast. I created the site a couple years ago. In this last update, I added a CSS dropdown style menu navigation, cleaned up the home page, added a few product pages and created the HTML5 animation. The client provided the form pages in the software demo areas. The site reinforces the client’s partnership with Vorne XL Bolt-On products.