Happy 25th Birthday Adobe Photoshop

25 years since Photoshop hit the market. As a traditional airbrush retoucher, I was a little hesitant to use this new program when it came out. There were no layers, computers were slower than heck. As there were no digital cameras, all images had to be scanned by an outside company. Usually a prepress house. Unless you had a new item called a flatbed scanner – I used to set up a scan of a grayscale image and it took so I long I could walk up to the gas station by my office and get a soda before it was done. You really couldn’t retouch anything that was large. The basic agency macs just couldn’t handle the file sizes or the processing needed. Adobe photoshop has come a long way since the early days. The videos I create always have a super or an animated 3d skin that originated in photoshop. My professional retouching and illustration work almost always includes some form of photoshop work. Adobe Photoshop has also allowed me put that finishing touch on all my professional photography projects. Whether it’s architectural, interior real estate or just basic product photography, Photoshop is always in the mix. Happy 25th Birthday Adobe Photoshop.

Freelance TV Animation Project for the Milwaukee Auto Market

A still shot from my new animated car commercial promoting auto service from Milwaukee’s ADAMM new and used car dealers. I have video links for the spot at YouTube – http://youtu.be/shPajAfv8Sc and in the previous WordPress post on this blog. I created all the visuals from scratch within a 3d environment. The script and audio was provided by the ad agency. I handle freelance animation projects for the Milwaukee, Chicago Minneapolis, Eau Claire and Madison markets. Anyone interested in working with me on a future project can email me at sranderson@wi.rr.com or call 262-751-6026. Most animation spots run between $750 to $2500. Obviously, it depends on the style and content of the spot but this is a typical price range. There’s also additional samples at my YouTube channel  – http://www.youtube.com/user/StudioN51 or my website at http://www.studion51.com .

This is an animated commercial I did for the 2013 Auto Show Gala put on by ADAMM. If you’re interested in some of the details, I’ve posted additional information under the Digital Animation page.

Trade Show Video Animation for Las Vegas Real Estate Show

This high-definition real estate trade show video animation was done for a developer’s trade show booth. The real estate trade show was in Las Vegas and the videos looped on multiple plasma screens on the booth’s walls. The client supplied the architectural photographs for the video. They also provided a graphic design from their website that they wanted the animation look to simulate. To create the trade show animation, I used a combination of Adobe products ranging from Photoshop and Illustrator to After Effects for the finishing. The HD video did not have audio. I added the music track for demonstration purposes. The clip is a shortened version of the full 2 minute real estate video provided for the Las Vegas trade show.