Rotator image for the new Omnisax Reusable bag line from Bright and Bold

One of 4 banner ad style rotator images for the retail website brightandbold.com. The ad promotes the new Omnisax reusable bag product line from Envirosax.

These rotators are updated on a regular basis to keep the content fresh for the retail customers visiting the site. While each rotator promotes a different product, the web banner layout elements are kept the same to maintain consistency. Fonts, color and image proportions are all checked against a graphic design template I created for the site’s rotator format. The bottom right is left open to allow the buttons to show through the image window. I’d rave about how cool these bags are but then I’d have to put a disclaimer in here about being a part owner of brightandbold.com. Ok, I own part of the company, but these really are great bags. My original Envirosax set from at least 5 years ago doesn’t show any signs of wear. Hardware store, groceries, etc., they hold up well. I only carry a couple with me but the set of 5 comes with a neat little pouch for easy storage. The new Omnisax reusable bag in the rotators is the same product with new graphics.

Pantone’s 2013 Color of the Year

Pantone announces it’s 2013 color of the year. This year it’s Emerald #17-5641.

Art Direction and Graphic Design for Eye Care Ad Campaign

Advertising and Marketing Campaign design samples from Fall 2012.

This is a sample from an eye care campaign I just did for fall 2012. I provided Art Direction and Photo Direction and created the Graphic Designs in a couple Adobe programs. I generally will go to Illustrator on single page items and move into Quark or InDesign when there’s multiple items. The budget allowed for new photography so we went to a studio with a couple models and created the nice shots within the campaign. I ended up standing in as the male model so it was a little odd having another photographer tell me how to smile. The purpose of the campaign was to get the consumer to buy into getting 2 sets of frames. The photos show 2 looks for each model. One is a little more formal and the other is casual or sport. This used to be a back to school promotion but it works a little better including more age groups in the sale. Copy provided by the ad agency.