I just wrapped up this animated TV commercial for a financial client. All items except the audio and the 3 stock photos in the middle of the spot were created at my studio. Most of the ballons are the same ballon with the colors altered in After Effects. I then mirrored or flipped them with some extra key frame movements to give each one it’s own personality. The noise makers had the same treatment. While this spot went to the northern Wisconsin and Minnesota markets, I also do freelance animation work for the Milwaukee and Chicago television markets. You can read more about the spot under the Digital Animation section of this blog. I also have a few more samples posted at http://www.youtube.com/user/StudioN51?feature=mhee .
These rotators are updated on a regular basis to keep the content fresh for the retail customers visiting the site. While each rotator promotes a different product, the web banner layout elements are kept the same to maintain consistency. Fonts, color and image proportions are all checked against a graphic design template I created for the site’s rotator format. The bottom right is left open to allow the buttons to show through the image window. I’d rave about how cool these bags are but then I’d have to put a disclaimer in here about being a part owner of brightandbold.com. Ok, I own part of the company, but these really are great bags. My original Envirosax set from at least 5 years ago doesn’t show any signs of wear. Hardware store, groceries, etc., they hold up well. I only carry a couple with me but the set of 5 comes with a neat little pouch for easy storage. The new Omnisax reusable bag in the rotators is the same product with new graphics.
I just completed this freelance TV animation project for an ad agency in Wisconsin. This is a reworked spot from one I did a few years ago. The motion graphics animation was originally done in SD – standard definition – so I needed to update any footage used and reformat for HD – high definition broadcast. The beach footage and the remodeling image were purchased stock items while the rest I created from scratch. It was a little hard to look through hundreds of beach video clips when I was sitting in a snow covered farmhouse studio. I used a clip that provided a nice warm sunset tone to contrast with the cooler snow colors within the spot. In the original TV animation, I had a couple envelopes with the words “bills” on them but it looked a little like cheap clipart. For the new TV commercial, I created a couple 3d ornaments with some cash skin wraps and had them consolidate into the 2 main ornaments. While the VO was pretty quick, I wanted to show a visual that conveyed a winter vacation. The 3d beach ball animation I created fit well. It bounces in at the “vacation” mark and leaves just in time to reveal the remodeling image. If time allows, I usually like to drop something in at the end that maintains the flavor of the spot. The beach ball was small enough and with a little snow, the spot wraps up nicely. I also added a couple small sound effects for the 3d beach ball I created and the loan super. The rest of the audio and VO was supplied by the ad agency.
This is a freelance Facebook banner ad design I recently did for an eye doctor’s office. The woman in the photograph is a stock image. The winter scenes I shot right after a snow storm went through the area. The design and illustration elements I created from scratch. Snowflakes were courtesy of Zaph DIngbats.
Pantone announces it’s 2013 color of the year. This year it’s Emerald #17-5641.
This high-definition real estate trade show video animation was done for a developer’s trade show booth. The real estate trade show was in Las Vegas and the videos looped on multiple plasma screens on the booth’s walls. The client supplied the architectural photographs for the video. They also provided a graphic design from their website that they wanted the animation look to simulate. To create the trade show animation, I used a combination of Adobe products ranging from Photoshop and Illustrator to After Effects for the finishing. The HD video did not have audio. I added the music track for demonstration purposes. The clip is a shortened version of the full 2 minute real estate video provided for the Las Vegas trade show.