The group product shot was for BrightandBold.com. The product line is made from a unique copper alloy created from disarmed and recycled nuclear weapon systems. Bottle openers and jewelry make up this group shot. One of the more unique freelance web product photos I’ve done. The company deems the products are safe to handle but it was still a little odd to handle items that were once a part of a nuclear weapon.
The internal anatomy was rendered from scratch and imported into Zaxwerks Proanimator 3d. The external effects were rendered in After Effects and exported to an HD movie for the final output. While I had to keep this basic for budget reasons, as a medical animator, attention to detail is extremely important. I kept the nerves and arteries fairly simple so they didn’t take away from the procedure area. I also made the ligaments and the muscles one basic piece to keep the animation to a minimum. I kept some of the textures to a minimum. The smoother finish has a little friendlier look for a potential patient.
On Thursday, October 18th, I had a photo shoot at WTC Machinery. Shoot started at 7am and went until 2:30pm. Did about a dozen shots on a machine that was capable of 305 tons of pressure. The photos will be used for advertising, product sheets and manuals. I opted to use video lights to cover the larger dimension of the product. The product was being crated and shipped to a customer as soon as I wrapped. I had an adaptor in my truck that allowed me to recharge some of the batteries on the way to my second shoot of the day for the football team I cover. It turns the vehicle’s electric outlets into one that looks like the ones in your home.
I was a little surprised to see this Alterra coffee shop on my building photo list. I usually shoot larger structures for this client. This was probably the biggest coffee house I’ve been in. This building photo was a little more challenging due to the north facing wall – but it had a really cool bakery inside. They have stools lined up along the baking area so you can have a coffee and watch how they make all the baked goods they sell in the front of the shop. I had a little bit of time before the sun went down behind the building so it was a great place to wait it out. I had a huge cookie and a parfait – I was stuffed. This was located at 2301 S. Kinnickinnic in Milwaukee.
This was another photo from the same day. The architectural photo was taken fairly close, so the wide angle lens provides some nice vertical movement toward the sky. As I mentioned in the previous post, I really like the way this building is designed. While the roof sections were modern in materials, it still reminded me of some of the old churches I had seen in Mexico.
Industrial Print Ad. This was a quick ad done for WTC Machinery. This was to be text only. Using some of the look I created for the logo, I created a headline that utilized the no skid plating and the colors with a little bit of a worn look. While I have some skid plates from various photos I’ve taken, this one was stock. I needed one that wasn’t too beat up and the others I had were chrome plated. With some airbrushing in photoshop, I added some bolts to the corners and a small frame around the sides. The texture in the lettering came from a collection of old surface art that I used as an overlay layer. I received the ad on Friday afternoon and it was completed by Monday 2pm. Copy was supplied by the agency. You can click here to see more print ad designs.
This is a sample from an eye care campaign I just did for fall 2012. I provided Art Direction and Photo Direction and created the Graphic Designs in a couple Adobe programs. I generally will go to Illustrator on single page items and move into Quark or InDesign when there’s multiple items. The budget allowed for new photography so we went to a studio with a couple models and created the nice shots within the campaign. I ended up standing in as the male model so it was a little odd having another photographer tell me how to smile. The purpose of the campaign was to get the consumer to buy into getting 2 sets of frames. The photos show 2 looks for each model. One is a little more formal and the other is casual or sport. This used to be a back to school promotion but it works a little better including more age groups in the sale. Copy provided by the ad agency.