This is an animated commercial I did for the 2013 Auto Show Gala put on by ADAMM. If you’re interested in some of the details, I’ve posted additional information under the Digital Animation page.
Monthly Archives: January 2013
Motion Graphics Animation for a Loan TV Commercial
I just completed this freelance TV animation project for an ad agency in Wisconsin. This is a reworked spot from one I did a few years ago. The motion graphics animation was originally done in SD – standard definition – so I needed to update any footage used and reformat for HD – high definition broadcast. The beach footage and the remodeling image were purchased stock items while the rest I created from scratch. It was a little hard to look through hundreds of beach video clips when I was sitting in a snow covered farmhouse studio. I used a clip that provided a nice warm sunset tone to contrast with the cooler snow colors within the spot. In the original TV animation, I had a couple envelopes with the words “bills” on them but it looked a little like cheap clipart. For the new TV commercial, I created a couple 3d ornaments with some cash skin wraps and had them consolidate into the 2 main ornaments. While the VO was pretty quick, I wanted to show a visual that conveyed a winter vacation. The 3d beach ball animation I created fit well. It bounces in at the “vacation” mark and leaves just in time to reveal the remodeling image. If time allows, I usually like to drop something in at the end that maintains the flavor of the spot. The beach ball was small enough and with a little snow, the spot wraps up nicely. I also added a couple small sound effects for the 3d beach ball I created and the loan super. The rest of the audio and VO was supplied by the ad agency.
Eye Care Facebook Banner Ad Design
This is a freelance Facebook banner ad design I recently did for an eye doctor’s office. The woman in the photograph is a stock image. The winter scenes I shot right after a snow storm went through the area. The design and illustration elements I created from scratch. Snowflakes were courtesy of Zaph DIngbats.
Pantone’s 2013 Color of the Year
Pantone announces it’s 2013 color of the year. This year it’s Emerald #17-5641.
Trade Show Video Animation for Las Vegas Real Estate Show
This high-definition real estate trade show video animation was done for a developer’s trade show booth. The real estate trade show was in Las Vegas and the videos looped on multiple plasma screens on the booth’s walls. The client supplied the architectural photographs for the video. They also provided a graphic design from their website that they wanted the animation look to simulate. To create the trade show animation, I used a combination of Adobe products ranging from Photoshop and Illustrator to After Effects for the finishing. The HD video did not have audio. I added the music track for demonstration purposes. The clip is a shortened version of the full 2 minute real estate video provided for the Las Vegas trade show.