Industrial Print Ad. This was a quick ad done for WTC Machinery. This was to be text only. Using some of the look I created for the logo, I created a headline that utilized the no skid plating and the colors with a little bit of a worn look. While I have some skid plates from various photos I’ve taken, this one was stock. I needed one that wasn’t too beat up and the others I had were chrome plated. With some airbrushing in photoshop, I added some bolts to the corners and a small frame around the sides. The texture in the lettering came from a collection of old surface art that I used as an overlay layer. I received the ad on Friday afternoon and it was completed by Monday 2pm. Copy was supplied by the agency. You can click here to see more print ad designs.