This is a sample from an eye care campaign I just did for fall 2012. I provided Art Direction and Photo Direction and created the Graphic Designs in a couple Adobe programs. I generally will go to Illustrator on single page items and move into Quark or InDesign when there’s multiple items. The budget allowed for new photography so we went to a studio with a couple models and created the nice shots within the campaign. I ended up standing in as the male model so it was a little odd having another photographer tell me how to smile. The purpose of the campaign was to get the consumer to buy into getting 2 sets of frames. The photos show 2 looks for each model. One is a little more formal and the other is casual or sport. This used to be a back to school promotion but it works a little better including more age groups in the sale. Copy provided by the ad agency.